Organisations often focus on providing tools for idea generation and evaluation, but fail to create the curious environment that is critical to innovation and that enables the ideas to be generated and evaluated.
Curiosity, courage, fearlessness, vulnerability and playfulness are all important attitudes and mindsets for innovation.
The following link will take you to a commercial for Apple from the late 1990s. As you watch it, you might like to ask yourself:
- How are we crazy? What does crazy look like for us?
- What do we do so that we are not ignored?
- How will we change the world?
https://www.youtube.com/watch?v=SswMzUWOiJg